Informations and abstract
Keywords: Pandemia, Covid-19, consumer behaviour, fast moving consumer goods, ecommerce.
The pandemia has changed purchasing and consumption attitudes and behaviours. Both the product – firts of all fast moving consumer goods – and retail have changed. Regarding products, there has been an increase of some categories: long-life food products (as pasta and rice), raw materials (sugar, eggs, flour etc.), household disinfectants. Although, the end of the lockdown marked the dicrease of the consumption of these items. Regarding the retail, there has been a boom in ecommerce. Italian consumers recovered the digital gap of years in a few months. Will this trend last? It is too early to say. However the persistence of the virus and the convenience of the ecommerce suggest that some of the new users will be loyal.