Albino Claudio Bosio

Consumer intelligence: A tool for marketing?

  • Abstract

Informations and abstract

Keywords: Marketing Intelligence; Consumer Intelligence; Consumer Research.

The relationship between marketing and consumer intelligence is addressed here on a historical-critical level. The development of a virtuous circuit between the two terms characterizes a first phase of the relationship that extends until the end of the last century. With the beginning of the new millennium, the relationship seems to be in crisis. The main evidences of the crisis are described. Therefore some conditions are prefigured aimed at a good restoration of the relationship starting from the changed context conditions.

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