Anna Zinola

Fior di Loto: dalla macrobiotica al biologico. Cambiare per restare se stessi

  • Abstract

Informations and abstract

Keywords: Organic Food; Retail Strategy; Niche; Consumer Behaviour.

Sales of organic food products in Italy broke through another record in 2015, totaling € 2,5 billion, up 14.8 percent from the previous year. "Fior di loto" is an Italian company - founded on 1972 - specialized in organic food. The mission of the company is to select natural organic healthy foods, offering a complete nutrition product range.

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