Silvia Grappi

Corporate Social Responsibility and Consumer Virtuous Behaviors

Are you already subscribed?
Login to check whether this content is already included on your personal or institutional subscription.

Abstract

This study analyzes an actual Corporate Social Responsibility (Csr) initiative and the subsequent consumer responses (i.e., positive word of mouth and willingness to adopt prosocial actions). The mediating role of consumer interest in the Csr issue and the moderating effects of consumer- company identification and skepticism are shown.

Keywords

  • Corporate Social Responsibility
  • Word of Mouth
  • Prosocial Consumer Behavior
  • Skepticism
  • Consumer-Company Identification

Preview

Article first page

What do you think about the recent suggestion?

Trova nel catalogo di Worldcat