Grazia Li Pomi

Pianificazione e gestione degli interventi nei Paesi in emergenza e in via di sviluppo

  • Abstract

Informations and abstract

Keywords: territorial marketing, developing countries, planning models, sustainable development, research methods & experimental design.

The paper shows new analysis assumptions and a new management and planning approach for the emergency and development sector - founded on philosophy, models and logic of territorial marketing - and highlight premises and advantages of this use on the base of a qualitative research on operators. This hypothesis was the premise of a quantitative research to analyse settlements, population and its fluxes in the region of Sila (Tchad). The process of this research, commissioned by Unhcr, was the opportunity to adapt and apply tools, models and approaches of marketing and territorial marketing in the sector, and test a new marketing model for the territorial planning on emergency and development field.

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Article first page