Daniela Pettinao

L'information technology nelle relazioni banca-impresa: la prospettiva del sensemaking

  • Abstract

Informations and abstract

Keywords: Corporate banking, relazioni impresa/cliente, sensemaking, relazioni banca-impresa.

The aim of this work is to delineate a possible reading in terms of the expansion and evolution of business-client relationships and to analyse the role played in these relationships by IT. The analysis will be conducted in relation to a specific sector, financial brokerage, and, within that, the principal player, the bank itself. This paper brings theory and practice together by synthesising the existing literature with real-life experience of an Italian bank.

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Article first page