Simone Guercini, Massimo Rosati, Andrea Runfola

Il cambiamento tecnologico nella distribuzione del prodotto alberghiero: nuovi modelli, attori e problemi emergenti

  • Abstract

Informations and abstract

Keywords: distribution, technological innovation, tourism, internet, hotel as product

This article deals with the topic of distribution in the hotel industry, considering the recent evolution of Ict. In particular, the analysis considers the characteristics of new actors in the online media market, their role and the main issues regarding their relationships with small-medium hotels in the Italian case. The research method combines secondary research on Ict and e-channels with a case analysis of two leaders in the online distribution of hotels considered to be relevant for the topics of the article. Some research issues are addressed and some implications for management are proposed.

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