Silvia Cucchi, Nicoletta Cavazza

Political scandal and public opinion: impact and image repair strategies

  • Abstract

Informations and abstract

Keywords: Political Scandals; Candidate Evaluation; Public Opinion; Reputational Damage; Political Communication.

The aim of the present paper was to review the psycho-political literature about consequences of political scandals on public opinion. First of all we tried to define cognitive, affective and behavioral consequences of political scandals on constituency, both in the short and the long term. Second, we discussed which factors may moderate this impact. Finally, we showed the image repair strategies available to politicians accused, and their relative effectiveness. Ulterior avenue for research are discussed.

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