Literary Publishing in Puglia, on first observation, bears a glaring historical contradiction. On the one hand it plays host to a southern publishing house by the name of Laterza, which is of critical importance to the nation. This contrasts with the large number of other publishers also within Puglia's network, who have yet to make any significant cross-regional impact. Puglia however remains a hub of great publishing activity with over 170 active brands along with a plethora of fairs, festivals and events devoted to reading and literature. The purpose of this essay is to provide both an update as well as a critical analysis on the present state of publishing within Puglia. The essay will also provide some general reflection on the complex nature of the concept of publishing itself.