Celebrating Italy in America: the Columbus Day Parade in New York
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Keywords
- Nowadays tourism is a global industry whose growth seems to be constantly fostered by the widespread desire to search for and discover new countries and cultures. Yet
- while being rooted in local reality
- it is also leading to the emergence of new â€
- ˜
- hybridâ€
- ™
- forms created for domestic purposes as much as tourist consumption (Meethan 2001: 115). This paper will focus on the creation and tourist promotion of one of these â€
- ˜
- hybridâ€
- ™
- forms: Italy in the United States
- by which no reference is intended to the numerous instances of Little Italy scattered across the US
- but rather to the annual Columbus Day Parade held on Fifth Avenue in New York on the second Monday in October. As tourists participate in a cluster of cultural representations and linguistic signs
- the dominant mental and social constructions shaping Italy and the Italian-American heritage will be explored through a discourse analysis of the language used by online media (whether they be travelblogs
- online newspapers
- online tourist guidebooks or websites) that relate the event
