Don’t Call It Just Greenwashing. Sustainability Washing; Washing Touches on All Issues of Sustainability, Not Just Green
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Abstract
The focus of this journal is to clarify the concept of greenwashing, from its origin to its evolution in the international regulatory context. It includes information on some specific realities and then goes into detail on the shades of greenwashing, which is one of the main reputational risks for companies today. It is appropriate to recognize the 7 most common sins of greenwashing but also to understand that it is not only green but there are many shades of washing and this is why we talk about sustainability washing
Keywords
- Greenwashing
- Sustainability Washing
- Green Claim
